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© 2020, inside.qa

Copywriting Brief

  • Here at inside Company, Copywriting starts with filling out a brief or an introductory questionnaire. This brief will help to define your requirements for the project and give us an understanding of how to meet these requirements in the best way possible.

    We did our best to streamline this process. Please complete all the fields below and click the “Send Brief” button. If you already have a brief or any other documentation on the project, please send them all to info@inside.qa.

    We would like to ask you to give the most detailed and precise answers to the questions below. A well-drafted brief sets the first and most important stage for a successful project completed on time.

  • What are your business objectives for this project?

    For example: get readers to click on a link or inform readers about a new product.

  • What is the target audience for this project?

    Please give details about demographics, job role, type and size of company. It can also help to think about what else they read, such as trade magazines or newspapers. The more specific you are, the better focus we can achieve. If you have reader personas, please share them too.

  • How many words do you need?

    We charge by the word, so accurately understanding your requirements here is essential to pricing the project. Some rules of thumb:

  • Are there any points or themes we must include or avoid?

    For example: an outline, key messages, talking points, corporate guidelines etc? Please provide as much information as possible.

  • Do you have any style guidelines, corporate style manuals or other pointers?

    Do you want American English? British English? Will the document be translated?

  • We normally deliver copy using Microsoft Word. Do you have any special formatting requirements?

    For example, do you need us to use a document template or provide additional information copy such as web page meta descriptions and keywords?

  • Are there any specific actions you want the reader to take?

    For example, is there a website they should visit or a number they should call?

  • What kind of document is it? How will it be used?

    Examples include:

  • What resources can you give us to support the project?

    For example, interviews with your staff, customers, existing white papers, presentations, product data sheets etc.

  • Who, exactly, has the authority to sign this off? Who will be involved in giving feedback?

    We prefer working with one client ‘editor’ who can commission and sign off projects and who collates all the feedback from internal stakeholders. (Note that material changes from the agreed brief may incur extra costs and delays.)

  • What is the deadline?

    We need to plan the work to fit our schedule so the more time you can give us the better job we can do. Last-minute rush jobs may incur a higher fee. We plan our work for the week on Monday afternoons so it helps to get briefs beforehand.

  • What data or references do we need when working on this copywrite?

  • Accepted file types: jpg, png, gif, pdf, doc, docx, jpeg.
  • Accepted file types: jpg, png, gif, pdf, doc, docx, jpeg.
  • Accepted file types: jpg, png, gif, pdf, doc, docx, jpeg.
  • How can we contact you for further project discussion?
    Please specify your preferable contact method. If you have any additional suggestions or feedback, please let us know in the message field below.