About
Inside is advertising/branding company based in Qatar. We help new and existing brands become new and exciting brands that colour the world through: advertising, apps, branding, brand strategy, brand creation, brand development, brand- management, brand awareness, communications, ATL, TTL, BTL campaigns, designs, digital, events, events management, idea generation, identity, illustration, interactive media, magazines, marketing, naming, identity, implementation, social media, animation, interiors, exterior, signage, packaging, PR, Visual identity, websites.
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Brief for logo design and identity development

  • Here at inside Company, Branding development starts with filling out a brief or an introductory questionnaire. This brief will help to define your requirements for the project and give us an understanding of how to meet these requirements in the best way possible.

    We did our best to streamline this process. Please complete all the fields below and click the “Send Brief” button. If you already have a brief or any other documentation on the project, please send them all to info@inside.qa.

    We would like to ask you to give the most detailed and precise answers to the questions below. A well-drafted brief sets the first and most important stage for a successful project completed on time.

  • What is the name of your project or brand? Please mention in both Ar/En
  • Is it the first time you are ordering logo development? If you already have a logo, would you like to update or replace it? What exactly you don't like about the existing logo? What are your goals with the new logo?
  • What is the name of your company? Does it have any other variants? If you have already developed your brand’s mission and motto, please mention them below. How is your company different from your competitors? Which of your brand’s attributes should be reflected in the logo?
  • A logo can be either a graphic symbol or text, or a combination of both of these elements. If you have any special wishes regarding the new logo, feel free to describe them here. If your logo should contain text, please state it in full below.
  • In addition to the new logo, will you also need to develop brand identity that should cater to all the needs of your company? How will your brand identity be used? It can be applied to printed materials, headed paper, business cards, vehicles, pavilions, brand clothes, etc.
  • Tell us about your target audience. Do you have private or corporate customers? What are their primary geographical, age-related, social, and behavioural characteristics?
  • Please give us 3 to 5 examples of the logos you find effective. Try to explain your choice. We would also like to see examples of logos you don’t like if there are any.
  • If you have any preferences regarding the style or colour scheme of your future logo, you can mention them below. Please list all your requirements for the new logo style.
  • It is important for us to understand the values and concepts that underpin your brand. Please slide the cursor on each scale representing polar qualities to give us a better understanding of your expectations for the logo.
  • What data or references do we need when working on this logo?

  • Accepted file types: jpg, png, gif, pdf, esp, ai, psd, jpeg.
  • Accepted file types: jpg, png, gif, pdf, esp, ai, psd, jpeg.
  • Accepted file types: jpg, png, gif, pdf, esp, ai, psd, jpeg.
  • Accepted file types: jpg, png, gif, pdf, esp, ai, psd, jpeg.
  • Accepted file types: jpg, png, gif, pdf, esp, ai, psd, jpeg.
  • Accepted file types: jpg, png, gif, pdf, esp, ai, psd, jpeg.
  • Don’t forget to mention if this project has to be completed within a fixed timeframe. Also, if it’s possible, please state the project budget.
  • How can we contact you for further project discussion?
    Please specify your preferable contact method. If you have any additional suggestions or feedback, please let us know in the message field below.